NEW POSSIBILITIES OF DATA PROCESSING BY POLITICAL PARTIES IN THE DIGITAL SOCIETY
DOI:
https://doi.org/10.25192/issn.1982-0496.rdfd.v28i12618Abstract
Currently, personal data is an incalculable asset. As of today, the possession of this information, even that which is incomplete and not very individualized, in addition to being able to constitute a substantial source of income for its sale and transfer, facilitates advertising channels and allows us to better know the recipients of services of all kinds. the extensive and intensive use of citizens' personal information without their consent, for purely electoral purposes and to expand the benefits of the party that this strategy implies, poses a clear risk to the protection of citizens' right to data protection, which deserves, in our opinion, an analysis of the matter. Access to and treatment of information by political parties poses a serious risk, and may imply a clear violation of the rights of citizens, and posing an obvious danger to the health of the countries' democracy. Giving parties the power to segment society, shape messages and profile citizens, in order to publicize their policies, electoral promises, etc., allows them to falsify their ideology, and breaks with the proper functioning of the democratic system.
Keywords: Data Protection. Political Party. Democracy
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