NO, IT IS NOT – AS COUNTER-CONDUCT IN THE DIRECTION OF “SELF-CARE”

Abstract

This article looks at the No Is Not campaign and some of its developments. We discuss this campaign as a manifestation of resistance, of counter-conduct (FOUCAULT, 2008) regarding harassment attitudes perceived as acts of violence, which limit individual and collective freedoms regarding women's bodies in public spaces. We propose a theoretical-methodological path for analysis inspired by the Foucaultian perspective. The corpus of analysis consists of clippings of enunciative words and images posted on pages of digital social networks. From the analysis, we highlight that No Is Not claims the right of women to have their bodies preserved from harassment and violence, moving from the submissive place that was (is) imposed on them. Thus, in the campaign Is Not Does not mobilize writing, which produces a shift in uses and establishing a singularity in relation to what has already been done with and through the bodies, and, as it has been said, indicates changes in enunciability rules, inaugurating the (public) place of speech of this group of women. We understand these actions as counter-conduct, as availability in an ethical relationship of “self-care”.